Jeep Wrangler

Chrysler used to run an ad with the tag line, “There’s only one Jeep.” Today, it’s more than just advertising hype.

From its start with the U.S. government, through its ownership by AMC, Chrysler, and now who knows where, it’s remained possibly the best-known auto brand, enjoying some of the most loyal customers of any.
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Such loyalty is usually a sign of a niche market, and that’s where the Jeep Wrangler fits. It is what it is: rough-riding, choppy and noisy, but that’s because of what it can do.

If you’re in its core target group you’ll love it, but if you’re looking at it as a novelty, it’ll probably wear off quickly, and you’d be better off looking elsewhere. You must adapt to the Wrangler, not the other way around.

Prices for 2009 range from $18,736 for the base X model, to $24,673 for the Sahara and $27,313 for my tester, the Rubicon.

That’s much less than starting prices for the most logical competitors, the Hummer H3 ($34,995) and the Toyota FJ Cruiser ($29,725), even when compared to the four-door Wrangler, which runs from $23,352 to $29,073.
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That said, it’s really apples to oranges; unique in the field, the Wrangler has two doors and, most importantly for fans, it has no roof (a soft top is standard, while a three-piece hard roof is $875) and just about everything can be lowered or taken off, including the windshield, doors and tailgate, even with the Rubicon’s power locks and windows (optional for 2008, standard for 2009).

Unlike most vehicles, where more expensive models add more luxury touches, the top-line Rubicon builds up its off-road ability: it adds a heavy-duty solid front axle, 4.10 rear axle ratio, locking front and rear differentials, electronic disconnecting front sway bar, truck tires, stain-resistant seat fabric, body-mounted rock protection rails, and deletes the side steps, which are too easily torn off.

The only thing that doesn’t make sense is the carpet, but it can be removed and the floor washed out, thanks to removable drain plugs.
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The noisy interior, bouncy tires and short wheelbase make it tiring on long highway hauls, as I discovered when I took it out of town. But once again, that’s not the point of it, and there are plenty of softer alternatives in the Jeep range, from the Patriot and Compass to the Liberty and Grand Cherokee.

All Wrangler models use a 3.8-litre V6 engine, with either six-speed manual transmission or optional four-speed automatic. You won’t be getting any street-racing tickets in it; it’s meant for low-end grunt to get you through the tough stuff.

The six-speed is reminiscent of the battered 1960s pickup we used to have, with long throws and a shifter that shudders when the engine is running. Consider it part of the charm.

The four-wheel drive is a part-time system, with a lever to switch from two- to four-wheel, and buttons to lock the axles or disconnect the sway bar. It’s meant for loose surfaces, such as gravel or very deep snow, not for asphalt.

Jeep has never watered down the Wrangler, which is probably why it has such a loyal fan base.

Because of this, it feels as Spartan as those first wartime models.

Door interiors are metal, with hard plastic trim panels; the interior gets cold fast, as the hardtop is devoid of insulation (I’ve heard complaints of condensation dripping on passengers in winter); the tailgate holds the heavy spare tire and has a tendency to swing shut just as you’re walking towards it with your hands full (don’t let children stand there as it closes with considerable force); and between the spare and the rear wiper motor, there’s next to no rear visibility.

I found the front seats comfortable even after a straight drive of almost three hours. The rear seats are comfy too, but I can’t think of any other vehicle where they’re tougher to access, involving a back-bending climb over the folded front seats. Children should love scrambling back there, but be sure they’re old enough to fasten their seatbelts, as you won’t easily be able to do it for them. With the rear seat in place, there’s 43 cm of load length, offset by my vehicle’s awkwardly positioned subwoofer on the side of the cargo area. The seat also tumbles forward, for a length of 87 cm.

Should the Wrangler’s rough-rider personality turn you against it? No, but you should know what you’re buying, and determine if you want the real thing or just the image.

As the bumper sticker says, “It’s a Jeep thing.” If it isn’t yours, it’s a noisy, bumpy ride.

If it is, it’s probably the most fun you’ll have on four wheels.

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